Everyone's reason (your why) for becoming a Wash Pro is different, therefore success is based on personal goals. 

Write down your ultimate Wash Pro goal, set milestones, then develop marketing goals that will help you reach each milestone.

Work on them as best as possible and trust the process! Once you complete the small goals, keep writing down goals till you reach your ultimate goal. This is not a difficult business to build and run, so success can come much easier then you might expect. Therefore, don't be afraid to make audacious goals.  

One goal every Wash Pro should have is to build a routine customer base. A routine customer base allows you to strategically scale your business and successfully accomplish your goals. 

"And the LORD answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it. For the vision is yet for an appointed time, but at the end it shall speak, and not lie: though it tarry, wait for it; because it will surely come, it will not tarry.”
‭‭Habakkuk‬ ‭2‬:‭2‬-‭3‬

Take some time to complete a few washes with a Was Pro mindset before starting. Test out your products and equipment to make sure everything works properly. Based on your setup, figure out what process works best for you.

In the beginning, focus on providing a quality cleaning over speed. Over time, your speed will naturally pickup. However, try to think of the quickest wash flow that works best for your setup.

Below is the recommended full service wash flow:

1) Clean interior dashboard/console and seats

2) Vacuum floor and floor mats (make sure to get under the mats)

3) Clean tires/rims

4) Pre-wash rinse entire vehicle

5) Apply soap and clean vehicle

6) Rinse off soap and dry vehicle 

7) Clean windows and mirrors

8) Tire shine

Your first service with a customer is going to either turn them into a routine customer or a one and done. Just like first impressions, you only get once chance to provide a great first wash experience. Therefore, focus on doing a great job and overdelivering. 

Depending on how dirty the vehicle is, the first service might take longer than usual. A really dirty vehicle is the best opportunity to make a great first impression. If it's super dirty, that means it hasn't been washed in a long time. When you take the extra time to provide a quality cleaning, the customer will be thrilled to have such a clean car and should be more than willing to setup routine service. 

Once a vehicle receives a quality cleaning, routine cleanings will go much quicker. Therefore, taking the extra time is worth the investment. 

Every entrepreneur should know that customer service is one of the most important aspects of a business and often a major key to success. 

Great customer service is just as important as quality cleaning. Therefore, always be polite, smile and have a positive attitude. 

This business doesn't require you to be super chatty or overly personable. Time is money, so don't spend too much time talking. Build rapport over time and follow the flow of the customer. Try to tailor your communication to how much the customer engages you.

If you have to address a customer complaint, remain calm, listen completely (try not to interrupt) and respond with a positive attitude. 

Review Do's and Don'ts for more customer service tips. 

 

Vehicle Washing:

Do’s:

- Use eco-friendly methods with minimal water waste.

- Make sure your water hose doesn't leak so customers don't complain about wasted water.

- Make sure you don't have any sharp objects in back pockets before sitting inside a vehicle.

- Be careful vacuuming seats, dashboard and console to prevent scratches or tears. 

- Double-check each vehicle for missed spots.

- Protect interiors with covers or mats.

- Offer add-on services like tire shine or vacuuming.

- Take before/after photos for quality assurance.

- Make sure you always use clean cloths and have enough for the day. 

Don’ts:

- Don’t use harsh chemicals that could damage vehicles or the ground.

- Don’t rush jobs at the expense of quality.

- Don't use dirty cloths or brushes.

- Don’t neglect safety gear like gloves or non-slip footwear.

- Don’t leave jobs incomplete.

Customer Service:

Do’s:

- Greet customers professionally and confirm service details before starting.

- Be punctual and communicate delays promptly.

- If you have a team, always be present during the very first wash. This is a Yso Dirty customer safety requirement, plus no one will value your customers more than you.  

- Try to complete the job as quick as possible without diminishing quality.

- Try not to ask customers to use their bathroom. Go before you arrive. 

- Handle complaints calmly and professionally.

- Thank customers and ask to setup routine service.

Don’ts:

- Don’t argue with customers or dismiss their concerns.

- Don't walk inside customer's garage or house without permission. 

- Don’t smoke, eat, or leave trash.

- Don't play any audio from the vehicle or personal speaker, only use headphones.

- Don’t discuss unrelated personal matters with customers or conduct long phone calls during the wash. 

- Don’t overpromise services that cannot be delivered.

- Do not drive customer vehicles unless it's absolutely required and approved by the customer.

- Don’t cancel last minute unless absolutely necessary.

Yso Dirty is currently positioned to operate as a national brand throughout the United States. We're launching marketing campaigns according to our expansion plan and will increase focus areas as the business grows. Zip codes with at least 20 active Wash Pros will receive priority marketing. 

Our campaigns create brand awareness that make individual Wash Pro marketing more successful. Similar to national insurance companies like All State, that have independent offices/owners operating under the their brand.

The more Wash Pros involved, the more exposure we all get. Customer demand is virtually limitless, ensuring there will always be more opportunities than Wash Pros—meaning minimal competition risk. Together we succeed! 

 

■ The Rule of 3

People trust businesses they see in 3 different ways.

Example: Flyer + Social Media Post + Referral (or observe someone using Yso Dirty) = NEW CUSTOMER

■ The Rule of 7

Certain customers need to see your business 5-7 times before they take action.

Example: 5-7 door tags, flyers or ads

■ Mere Exposure Effect

The more people see you, the more familiar and trustworthy you feel.

■ Consistency + Variety = More Jobs

■ Stay visible. Stay consistent. The more ways people see you, the faster they’ll book.

Once you get traction, the business becomes a numbers game (x amount of marketing = x amount of customers). Numbers get better as exposure grows.

Once you reach your goals, you can reduce or eliminate your marketing as long as you maintain your routine customer base.  

1. Weekly Marketing Checklist

● Social Media (1 daily post or at least 2–3 posts per week): Post before & after photos, short wash clips, use local hashtags.

● Email (1–2x per month): Seasonal offers, testimonials, before/after results.

2. Monthly Business-Building Actions

● Weekly Flyers / Door Hanger Drops: 1–2 neighborhoods (50–100 flyers). Don't jump around, you can drop and address after 7 attempts. 

● Door Knocking: Try addresses that you already sent flyers to at least 3 times. 

● Local Partnerships: Drop flyers/business cards at real estate offices, auto repair shops, gyms etc.

Ask places like a barber shop/saloon if you can offer their customers a quick 30 min waterless wash in the parking lot while they wait. Many will be amazed at how well the waterless wash works. Wearing Yso Dirty branded apparel will help with brand exposure and acquiring other customer if you're located in busy shopping area. 

● Business Outreach: 10 emails or 5 calls to local businesses (fleets, salons, restaurants).

3. Keys to Effective Marketing

● Consistency Wins: Stick to your posting schedule.

● Use QR Codes Everywhere: Flyers, business cards, decals, social posts.

● Show Proof: Before-and-after photos are your great sales tool.

● Highlight Convenience, Quality and Eco-friendly service: Customers value time savings (average is an hour) and environmental benefits. 

4. Tracking & Measuring

● Use Tracking Links/Promo Codes: Example CLEAN10 for flyers, SPRING20 for social media.

● Review Monthly: Double down on channels bringing in most jobs.

● Ask Customers: Always ask 'How did you hear about me?' and record it.

5. Growth Tips

● Referrals = Free Marketing: Ask for referrals or offer discounts for referrals.

● Build Repeat Customers: After the first wash ask if they want to setup routine service. If they agree, ask if you can use their name in marketing campaigns to just the neighbors in their neighbor.

You can offer block discounts for new customers if they book on the same day you'll be servicing your routine customer. Being at two houses in one day on the same street is great exposure. Try to schedule the service during peak hours that neighbors might be out. Afternoon/evenings or weekends would be best.  

● Go Pro: Use Yso Dirty’s marketing templates and apparel for polished branding.

Bottom Line: Do a little marketing every week, track what works, and stay consistent. The

more visible you are in your community, the more jobs you’ll book.

📲 How to Create & Use QR Codes for Yso Dirty

QR codes are a simple and powerful way to turn flyers, door hangers, vehicle signs, and business cards into instant booking tools. With one quick scan, customers can reach your Yso Dirty booking link, check your profile, or claim a special offer.

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✅ Step 1: Decide What You Want Your QR Code to Do

• Link to Your Pro ID / Booking Page – best for getting new clients to book instantly.

• Link to a Special Offer – for promotions like “10% off your first wash.”

• Link to YsoDirty.com – if you just want to build awareness.

(Tip: Each Pro can have their own unique booking link—make sure you’re sharing YOURS so the job comes directly to you.)

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✅ Step 2: Generate Your QR Code

1. Go to a free QR code generator site:

   • QR Code Monkey

   • QRStuff

   • Canva (great if you want design options)

2. Paste your Yso Dirty booking link into the box.

3. Customize your QR code:

   • Add the Yso Dirty logo or your name.

   • Use brand colors.

      See marketing materials for logo and colors.

1. Download your QR code as a PNG or SVG file.

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✅ Step 3: Make It Trackable (Optional but Powerful)

• Use a short link service like Bitly or Rebrandly.

• Example: Instead of a long link, create bit.ly/ysopro123.

• Generate your QR code from that link.

• This way you can track how many people scanned it!

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✅ Step 4: Place Your QR Code on Marketing Materials

• Flyers & Door Hangers – “Scan here to book instantly.”

• Business Cards – Put the code on the back.

• Vehicle Branding – Add it to a door decal or window sticker.

• Event Booths / Local Partnerships – Print on a tabletop sign.

(Pro Tip: Always pair your QR code with a short call-to-action, like “Scan to Book Your Wash Today!”)

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✅ Step 5: Test Before Sharing

• Always scan your QR code with your phone camera to make sure it works.

• Double-check it opens YOUR Yso Dirty booking page.

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💡 Why QR Codes Will Win You More Jobs

• Fast & Easy: No one wants to type in a long web address.

• Trustworthy: Looks modern and professional.

• Trackable: Lets you measure which marketing tactics work best.

• Cost-Free: Unlimited scans at no extra cost.

📌 Choosing the Right Flyer Printing & Mailing Service

Not every campaign is the same. Sometimes you need lowest cost, sometimes you need fast turnaround, and sometimes you need targeted lists of residents. Here’s how Wash Pros can decide:

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⚡ Decision Flow

• Want the cheapest way to blanket entire neighborhoods without a list? → USPS Every Door Direct Mail (EDDM).

• Want to target specific households (like homeowners only, or by income)? → Use a service with mailing list tools (PostcardMania, PsPrint, NextDayFlyers).

• Need fastest turnaround? → NextDayFlyers (same-day printing).

• Want simple, affordable, and easy for beginners? → Vistaprint.

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📊 Comparison

1. USPS Every Door Direct Mail (EDDM)

• Website: https://eddm.usps.com

• Best for: Cheap saturation campaigns (everyone in a neighborhood/route).

• Cost: ~$0.24 per piece postage.

• Speed: 6–8 days average.

• Note: No mailing list needed—just pick routes by zip code.

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2. NextDayFlyers

• Website: https://www.nextdayflyers.com

• Best for: Urgent campaigns with same-day printing.

• Cost: ~$.50–$.55 per piece (print + postage).

• Speed: Same-day print, 4–6 days delivery.

• Mailing Lists: Can purchase targeted address lists by zip code, income, household type.

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3. Vistaprint

• Website: https://www.vistaprint.com

• Best for: Beginners who want easy, affordable mail campaigns.

• Cost: Competitive pricing for small to medium orders.

• Speed: ~2 days printing, fast mailing options.

• Mailing Lists: Does not provide full lists, but integrates with direct mail campaigns (best if you already have addresses).

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4. PsPrint (by Deluxe)

• Website: https://www.psprint.com

• Best for: Flexible campaigns + volume discounts.

• Cost: Moderate, but good bulk pricing.

• Speed: 1–5 days production.

• Mailing Lists: Offers resident and business mailing lists filtered by:

  • Zip code

  • Radius around an address

  • Income, homeownership, age, etc.

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5. PostcardMania

• Website: https://www.postcardmania.com

• Best for: Advanced targeting + bundled marketing.

• Cost: Mid-range, but includes design help + cross-channel marketing.

• Speed: Typically 7–10 days.

• Mailing Lists: Provides highly targeted mailing lists (zip code, neighborhood, homeowner status, income, etc.).

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✅ Quick Tip for Wash Pros

• If you just want blanket coverage → use USPS EDDM (cheapest).

• If you want to pull targeted lists of residents (like homeowners in one zip code) → use PsPrint, PostcardMania, or NextDayFlyers.

• If you need fastest speed → use NextDayFlyers.

• If you want simple and affordable → use Vistaprint.